Although it is within the reach of any organisation, regardless of its size and legal nature, the Eco-Management and Audit Scheme (EMAS) is still little known.
To raise its profile, the European Commission gave the consortium in charge of the EMAS helpdesk (21 Solutions, the Arctik agency and Adelphi Consult) the task of designing a campaign to promote exemplary organisations.
Centred around CEO testimonials, the videos produced for the occasion are useful tools for raising awareness, and in particular for encouraging a management team to engage in an EMAS process.